INBOUND 2023 in Boston was thought provoking, exciting, bubbling with energy, and full of mic drop quotes from great speakers. Reese Witherspoon doesn’t need an introduction. Here are the best lessons...

The sponsors at INBOUND went the extra mile in delivering creative activations...

Artificial intelligence (AI) is moving faster than any technology before it. While the applications in events are a fairly shallow representation of its larger potential, the industry is still...

RESOURCE Essential AI Marketing Tools Access the full (recently updated) AI Toolkit here » Subscribe here for more content like this:...

Independent contractors and freelancers are an important part of the event-industry labor ecosystem. However, some organizations want the flexibility of an on-demand workforce but also need a more...

Professor, author, speaker and entrepreneur Scott Galloway has spoken frequently about the struggle of young men in American society. One need only read the news to understand the gravity of the...

Recently, we opened up the Cut the Sh*t Cue the Genius vault to pull out episode 49 with business strategist and strategic advisor Vanessa Lovatt who shared some evergreen advice for brands on how to...

Top 15 Truthbombs about Event Leadership ~ shared by the amazing Monique Ruff-Bell / Head of Events, TED "Encourage risk-taking, learn from failures." "Self-care is vital for leadership." "Give...

This is the second in a series of articles about the event workforce and the potential of outsourced skilled labor. The event-industry workplace is evolving. Easy access to an available supply of...

Event professionals have long believed in the power of in-person events to foster the human connections essential for personal growth and professional advancement. It’s more important than ever to...

This is the first in a series of articles about the event-industry workforce and the potential of outsourced skilled labor. More event professionals are hanging out their shingles as freelancers...

In a polarized political climate, Pride sponsors are vulnerable to backlash from both the right and the left. How do Pride organizers navigate shifting social currents and bilateral backlash to...

David Adler has some fascinating ideas about how to transform the way the event industry sees itself. Event professionals, he says, need to understand the critical role they play in changing the...

Audience feedback is a fundamental requirement for event health. Keeping an ear to the ground helps event organizers identify weaknesses, discover new audience segments, unlock program potential and...

A wise and experienced data nerd (we'll hear more from him below) once said that the one thing that keeps attendees coming back to an event year after year is a habit. And while getting people...

As an event organizer, you're always on the prowl for ways to update your face-to-face experiences. At the halfway mark of 2023, have a look at these ways to fluff up your next event...

As generative AI continues to remove the human hand in everything from content production to customer service, IMEX has chosen Human Nature as its central talking point for this week’s Frankfurt show...

Whether you’re in the “scared to death” or “can’t wait to get this party started” camp, artificial intelligence is not to be toyed with. Hailed as one of, if not the most, significant technological...

ARTICLE How A Content Creator Can Transform Your Event By Michelle Bruno May 9, 2023 What event organizer doesn’t want a continuously innovative event with a loyal fanbase and hot and cold-running...

Most first-time technology founders must feel their way through bringing an idea to market. For some, it’s easier than for others. But event tech founders arguably have a tougher time, especially when...

You expend the bulk of your team’s creative energy, time and resources before the event getting exhibitors and sponsors to sign up and attendees to register. When the event is over, the first thought...

In 2017, I wrote about the need for a job title that married the understanding of event technology with the responsibilities of executing a business event. I was thinking about how few event...

As in-person events have been making their comeback – often with reduced attendance – planners find themselves again wondering about the right format for their next event: 100% virtual or a hybrid...

Attendees are at the center of every event. Here are ways to address their specific needs...

We hear this every day. In the world outside of events, change is well underway. Yet, trade shows and many conferences look and act exactly the same as they did in 1975: grid-style floor plans...

In early 2017 I wrote The Power of Digital Events white paper for PCMA. It did not result in the big embrace of hybrid as I hoped it would. However, it seems this testament is more relevant today than...

Live events are coming back! Here in Las Vegas the news can’t stop talking about World of Concrete . Scheduled for June 8-10 at the Las Vegas Convention Center, WOC will be Vegas’ first big trade show...