Soraya Herbert is a social media strategist based in Houston. We recently discussed the state of social media and how to make the most of the evolving landscape. Read the highlights of our...

Artificial Intelligence is arguably one of the most powerful technologies ever invented. As such, it can be overwhelming, especially at this early stage of development. To get started using AI, event...

Digital events are far from dead. But, from online conferences to webinars to all-hands meetings, must-have elements separate the winners from the losers. Kristin Koenig of RingCentral and Jay...

It didn’t take long. ChatGPT barely scratched the surface of Generative AI, and already AI and event technology are close friends. And while event marketers welcome the personalization, productivity...

Large organizations or those with significant event portfolios are prized prospects for event tech companies. However, selling event technology to elite trade associations, for-profit event companies...

In the evolving landscape of corporate events, the concept of "bleisure"—a blend of business and leisure activities—is transforming the way professionals approach work-related travel...

Activations—from massage stations to puppy petting—play a unique role in business-to-business events. They can generate sponsorship revenue, drive traffic, and intentionally press the pause button on...

In a recent webisode of Cut the Sh*t. Cue the Genius., the hosts and geniuses discussed why “bad” events–those that look and feel the same year after year–continue to draw crowds and how to convert a...

INSIGHTS Tech2Grow Collective at IAEE Expo! Expo! 2023 Didn’t make it to IAEE Expo! Expo! 2023? Watch our quick interviews below and let us know if you’d like to hear more from the...

Technology product demos are a blessing and a curse. In event tech, they are mostly a curse. They start well enough—hopeful, exciting, food for the curious—but can also make your ears and eyes bleed...

Like fast food, fast cash, fast fashion and every other fast product, fast events (exhibitions, conferences, brand activations or fan-based events launched in six months or less) serve a valuable...

IMEX LIVE! Highlights from the showfloor...

In a recent webisode of Cut the Sh*t. Cue the Genius., guest genius Bob Vaez, CEO of EventMobi, shared the challenges and freedoms of bootstrapping a company, an event portfolio or an events...

In the fourth and final article of his AI in Events series, Dylan Monorchio examines the possible avenues for how the global event industry will address the potential risks posed by artificial...

We were still having FOMO even when we were AT the biggest event industry show! There was way too much to take in: content, activations, ideas, conversations, hugs, kisses, new connections, old...

Some vendors (maybe more than usual) are suffering from high costs and a shallow labor pool, compromising their reputations and putting planners in poor positions with their internal and external...

Backlash around Zoom’s use of potentially sensitive data to train its artificial intelligence (AI) raises questions about how tech companies establish consent. Are terms of service still effective as...

When attending industry event, it's important to ask the right questions when talking to tech companies. Designing an early vetting process around what really matters to you and what speaks to a tech...

Series Part 2: Artificial intelligence (AI) has the potential to revolutionize the way we work, but there’s a proportional potential for risk – not just to our businesses but to each other and to the...

Artificial Intelligence (AI) is wending its way into event work processes and outputs. Using AI-generated text, images, video, audio and other assets poses potential risks for event organizers. Here...

INBOUND 2023 in Boston was thought provoking, exciting, bubbling with energy, and full of mic drop quotes from great speakers. Reese Witherspoon doesn’t need an introduction. Here are the best lessons...

The sponsors at INBOUND went the extra mile in delivering creative activations...

Artificial intelligence (AI) is moving faster than any technology before it. While the applications in events are a fairly shallow representation of its larger potential, the industry is still...

RESOURCE Essential AI Marketing Tools Access the full (recently updated) AI Toolkit here » Subscribe here for more content like this:...

Independent contractors and freelancers are an important part of the event-industry labor ecosystem. However, some organizations want the flexibility of an on-demand workforce but also need a more...

Professor, author, speaker and entrepreneur Scott Galloway has spoken frequently about the struggle of young men in American society. One need only read the news to understand the gravity of the...

Recently, we opened up the Cut the Sh*t Cue the Genius vault to pull out episode 49 with business strategist and strategic advisor Vanessa Lovatt who shared some evergreen advice for brands on how to...

Top 15 Truthbombs about Event Leadership ~ shared by the amazing Monique Ruff-Bell / Head of Events, TED "Encourage risk-taking, learn from failures." "Self-care is vital for leadership." "Give...

This is the second in a series of articles about the event workforce and the potential of outsourced skilled labor. The event-industry workplace is evolving. Easy access to an available supply of...

Event professionals have long believed in the power of in-person events to foster the human connections essential for personal growth and professional advancement. It’s more important than ever to...

This is the first in a series of articles about the event-industry workforce and the potential of outsourced skilled labor. More event professionals are hanging out their shingles as freelancers...

In a polarized political climate, Pride sponsors are vulnerable to backlash from both the right and the left. How do Pride organizers navigate shifting social currents and bilateral backlash to...

David Adler has some fascinating ideas about how to transform the way the event industry sees itself. Event professionals, he says, need to understand the critical role they play in changing the...

Audience feedback is a fundamental requirement for event health. Keeping an ear to the ground helps event organizers identify weaknesses, discover new audience segments, unlock program potential and...

A wise and experienced data nerd (we'll hear more from him below) once said that the one thing that keeps attendees coming back to an event year after year is a habit. And while getting people...

As an event organizer, you're always on the prowl for ways to update your face-to-face experiences. At the halfway mark of 2023, have a look at these ways to fluff up your next event...

As generative AI continues to remove the human hand in everything from content production to customer service, IMEX has chosen Human Nature as its central talking point for this week’s Frankfurt show...

Whether you’re in the “scared to death” or “can’t wait to get this party started” camp, artificial intelligence is not to be toyed with. Hailed as one of, if not the most, significant technological...

ARTICLE How A Content Creator Can Transform Your Event By Michelle BrunoMay 9, 2023 What event organizer doesn’t want a continuously innovative event with a loyal fanbase and hot and cold-running...

Most first-time technology founders must feel their way through bringing an idea to market. For some, it’s easier than for others. But event tech founders arguably have a tougher time, especially when...

You expend the bulk of your team’s creative energy, time and resources before the event getting exhibitors and sponsors to sign up and attendees to register. When the event is over, the first thought...

In 2017, I wrote about the need for a job title that married the understanding of event technology with the responsibilities of executing a business event. I was thinking about how few event...

As in-person events have been making their comeback – often with reduced attendance – planners find themselves again wondering about the right format for their next event: 100% virtual or a hybrid...

Attendees are at the center of every event. Here are ways to address their specific needs...

We hear this every day. In the world outside of events, change is well underway. Yet, trade shows and many conferences look and act exactly the same as they did in 1975: grid-style floor plans...

In early 2017 I wrote The Power of Digital Events white paper for PCMA. It did not result in the big embrace of hybrid as I hoped it would. However, it seems this testament is more relevant today than...

Live events are coming back! Here in Las Vegas the news can’t stop talking about World of Concrete . Scheduled for June 8-10 at the Las Vegas Convention Center, WOC will be Vegas’ first big trade show...