Face-to-Face Events Are Returning – Why You Shouldn’t Abandon Your Virtual Event Strategy.
In early 2017 I wrote The Power of Digital Events white paper for PCMA. It did not result in the big embrace of hybrid as I hoped it would. However, it seems this testament is more relevant today than it was in 2017.
It’s a long game people.
Everybody’s Talking Hybrid – And They Should Be
Live events are coming back! Here in Las Vegas the news can’t stop talking about World of Concrete [WOC]. Scheduled for June 8-10 at the Las Vegas Convention Center, WOC will be Vegas’ first big trade show since March of 2020. The tradeshow world will be watching.
Notably, there is no mention of an event hybrid option. Maybe concrete is something you must sink your hands into. While many shows will adapt organizer Informa’s WOC success, will they also disregard their 2020/21 virtual event success?