David Adler has some fascinating ideas about how to transform the way the event industry sees itself. Event professionals, he says, need to understand the critical role they play in changing the world. In episode 55 of Cut the Sh*t Cue the Genius, Adler explains some of the tenets of his plan to put planners on a pedestal. Move over Iron Chef.
Audience feedback is a fundamental requirement for event health. Keeping an ear to the ground helps event organizers identify weaknesses, discover new audience segments, unlock program potential and obtain favorable NPS scores.