Bad Demos Can Kill a Sale. You can Do Better.

Technology product demos are a blessing and a curse. In event tech, they are mostly a curse. They start well enough—hopeful, exciting, food for the curious—but can also make your ears and eyes bleed. There are ways to make them better.

Turbocharged Takeoffs: The Why and How of Fast Event Launches

Like fast food, fast cash, fast fashion and every other fast product, fast events (exhibitions, conferences, brand activations or fan-based events launched in six months or less) serve a valuable purpose. There are lessons in the fast-launch world that even traditional, business-to-business organizations can learn from.

Raising the Bar: Addressing the Challenge of Poor Service in the Event Industry

Some vendors (maybe more than usual) are suffering from high costs and a shallow labor pool, compromising their reputations and putting planners in poor positions with their internal and external clients. On Issue 70 of the Cut the Sh*t. Cue the Genius., things got wild. So, we put together a new flip book on how to address issues with AV vendors, although it’s happening across the board with all vendor types.

How Event Organizers Can Reduce the Risks of AI

Artificial Intelligence (AI) is wending its way into event work processes and outputs. Using AI-generated text, images, video, audio and other assets poses potential risks for event organizers. Here are some tips to help reduce those risks.

The Future of Work: Specialty Agencies for Complex Event-Industry Projects

video camera at an event

Independent contractors and freelancers are an important part of the event-industry labor ecosystem. However, some organizations want the flexibility of an on-demand workforce but also need a more robust level of commitment and services. Specialty agencies and consultancies address those needs.

The Future of Work: The Impact of Freelancer Marketplaces on the Events Industry

This is the second in a series of articles about the event workforce and the potential of outsourced skilled labor.

The event-industry workplace is evolving. Easy access to an available supply of freelancers, independent contractors and fractional executives is changing the behaviors, capabilities and bottom-line potential of organizations that plan events. Here’s how.

How to Build Connections-First Events

Event professionals have long believed in the power of in-person events to foster the human connections essential for personal growth and professional advancement. It’s more important than ever to double down on this unique attribute. Download this list of traditional and new tactics for building connections-first events.

The Future of Work: How the White-Collar Gig Economy is Transforming the Event Industry

This is the first in a series of articles about the event-industry workforce and the potential of outsourced skilled labor.
More event professionals are hanging out their shingles as freelancers, contract workers, consultants and fractional executives. Maybe they’ve always dreamed of “being their own boss” or having a more flexible schedule. The pandemic and recent spate of event tech layoffs were the proverbial last straws for some who feel their chances at stability and work-life balance are better if they go out on their own.

Dear Event Industry: Get Over Your Inferiority Complex

David Adler has some fascinating ideas about how to transform the way the event industry sees itself. Event professionals, he says, need to understand the critical role they play in changing the world. In episode 55 of Cut the Sh*t Cue the Genius, Adler explains some of the tenets of his plan to put planners on a pedestal. Move over Iron Chef.