How to Harvest Post-Event Energy, Enthusiasm and Goodwill

You expend the bulk of your team’s creative energy, time and resources before the event getting exhibitors and sponsors to sign up and attendees to register. When the event is over, the first thought on your managers’ minds is heading to bed or the beach.

However, there’s a missed opportunity to capitalize on the warm and fuzzy feelings you’ve passed on to your participants with your stellar event. A strategic initiative to harvest post-event energy, enthusiasm and goodwill, could yield powerful benefits. Here are some ideas to consider.