What Event Technologists Need to Know Now

ARTICLE What Event Technologists Need to Know Now By Michelle Bruno In 2017, I wrote about the need for a job title that married the understanding of event technology with the responsibilities of executing a business event. I was thinking about how few event professionals understood both the tech and the tasks, making it more […]

Choosing Between Virtual and Hybrid Events: 6 Top Considerations

ARTICLE Choosing Between Virtual and Hybrid Events: 6 Top Considerations Originally published on LinkedIn March 1, 2022 By Dahlia El Gazzar As in-person events have been making their comeback – often with reduced attendance – planners find themselves again wondering about the right format for their next event: 100% virtual or a hybrid approach? Knowing […]

Fix What’s Broken for Attendees at In-Person Events

CHANGEMAKER SERIES ARTICLE Fix What’s Broken for Attendees at In-Person Events Originally published on LinkedIn August 22, 2022 By Dahlia El Gazzar Part one of the Changemaker Series of articles, “Events need to change. Let’s start with a survey,” poses a question about the ability of events to transform. Part two kicks off a discussion […]

Events Need to Change. Let’s Start with a Survey.

ARTICLE Events Need to Change. Let’s Start with a Survey. Originally published on LinkedIn August 8, 2022 By Dahlia El Gazzar We hear this every day. In the world outside of events, change is well underway. Yet, trade shows and many conferences look and act exactly the same as they did in 1975: grid-style floor […]

Everybody’s Talking Hybrid – And They Should Be

Image of computers being used for event production

ARTICLE Everybody’s Talking Hybrid – And They Should Be Published on April 9, 2021 By Carolyn Clark Live events are coming back! Here in Las Vegas the news can’t stop talking about World of Concrete [WOC]. Scheduled for June 8-10 at the Las Vegas Convention Center, WOC will be Vegas’ first big trade show since […]