What is the best approach for creating a hybrid extension of my in-person event?
This is a question we often hear. Many organizers believe hybrid is a matter of just plugging in the in-person video and audio feed and going live.
No matter if you are planning one or a series of hybrid events, these events require more pre-production strategy and planning than the average virtual-only event. And hybrid is not the same for all.
Your event team is exceptionally skilled at producing in-person events and producing these events can be all-consuming for both the content and event teams.
And while your in-person AV company may be telling you they can easily produce your hybrid event, they often are not skilled or focused on producing an extraordinary online experience that elevates your brand, extends the life of your content and creates FOMO for online attendees to meet in-person next year.
Adding a hybrid component is layering on a second event, which requires a second production team to lead: