Managing Social Media for Events and Brands with Soraya Herbert
Soraya Herbert is a social media strategist based in Houston. We recently discussed the state of social media and how to make the most of the evolving landscape. Read the highlights of our conversation, which originally took place on Cut the Sh*t. Cue the Genius. It’s been edited for clarity and brevity.
How to Personalize Events with AI
Artificial Intelligence is arguably one of the most powerful technologies ever invented. As such, it can be overwhelming, especially at this early stage of development. To get started using AI, event marketers should look at existing processes and then determine if or how AI can improve them. Personalization is a prime use case for which AI has made significant inroads. To get a handle on how to personalize events with AI, consider these resources.
Digital Events to Event Marketers: “We’re Not Dead.”
Digital events are far from dead. But, from online conferences to webinars to all-hands meetings, must-have elements separate the winners from the losers. Kristin Koenig of RingCentral and Jay Schwedelson of Guru Events joined the hosts and the geniuses of the “Cut the Sh*t. Cue the Genius.” webcast to talk about what works.
AI and Event Technology: Elbow Grease Meets Innovation
It didn’t take long. ChatGPT barely scratched the surface of Generative AI, and already AI and event technology are close friends. And while event marketers welcome the personalization, productivity, and precision AI brings, leaning into the innovation still requires a bit of finesse. Here are some thoughts on navigating in an AI-forward world.
How Elite Event Organizers Select Event Technology
Large organizations or those with significant event portfolios are prized prospects for event tech companies. However, selling event technology to elite trade associations, for-profit event companies, and corporations is often complex and protracted. Knowing how top-tier organizers select event technology is crucial for getting in the door.
Bleisure: It’s Not Just for Fun Anymore
In the evolving landscape of corporate events, the concept of “bleisure”—a blend of business and leisure activities—is transforming the way professionals approach work-related travel.
What We’ve Learned from Thousands of LinkedIn Profile Reviews
Activations—from massage stations to puppy petting—play a unique role in business-to-business events. They can generate sponsorship revenue, drive traffic, and intentionally press the pause button on the educational and commercial intensity of business event programming. DAHLIA+Agency has reviewed LinkedIn profiles as part of the experiential activations it has delivered to event organizations for over ten years. Here’s what we’ve learned.
Cut the Sh*t List: Ways to Convert a Bad Event Into a Good One
In a recent webisode of Cut the Sh*t. Cue the Genius., the hosts and geniuses discussed why “bad” events–those that look and feel the same year after year–continue to draw crowds and how to convert a bad event into a good one. Here’s what they had to say.
Tech2Grow Collective at IAEE Expo! Expo! 2023
INSIGHTS Tech2Grow Collective at IAEE Expo! Expo! 2023 Didn’t make it to IAEE Expo! Expo! 2023? Watch our quick interviews below and let us know if you’d like to hear more from the Tech2Grow Collective companies! Tech2Grow Collective at IAEE Expo! Expo! 2023 11 Videos AnswerStage 10:21 Cobalt Event Studios 8:13 Jampack 15:00 NoteAffect by […]
Bad Demos Can Kill a Sale. You can Do Better.
Technology product demos are a blessing and a curse. In event tech, they are mostly a curse. They start well enough—hopeful, exciting, food for the curious—but can also make your ears and eyes bleed. There are ways to make them better.